Press Kit
Everything you need to write about PhotoFun.
About PhotoFun
Short version (for bios and listings)
PhotoFun is a mobile app that turns cities and events into interactive photo scavenger hunts. Players explore real-world locations by finding and photographing hidden gems, with each photo verified instantly by AI. Available free on iOS and Android.
Long version (for features and reviews)
PhotoFun is a mobile application that transforms any location into a photo scavenger hunt. Players browse curated hunts for cities like Lisbon, Tokyo, Brooklyn, and Los Angeles, or play universal themes anywhere in the world. Each hunt contains challenges describing things to find and photograph. AI-powered image recognition verifies submissions in seconds. Players earn points, climb leaderboards, collect badges, and build a passport of cities explored.
Beyond city exploration, PhotoFun serves as an activity platform for private events. Organizers create invite-only photo hunts for bridal showers, birthdays, corporate team building, school events, and any group gathering. A concierge service builds professional, custom hunts within 24 hours.
Fact sheet
| App name | PhotoFun |
| Tagline | The world is your scavenger hunt |
| Website | photofun.live |
| Platforms | iOS (iPhone) and Android |
| Price | Free (3 hunts/month). Premium: $4.99/month. |
| Founded | 2026 |
| Headquarters | South Bay, Los Angeles, CA |
| Category | Travel, Photography, Entertainment, Events |
| Content | 14 hunts, 175+ challenges, 9 cities, 16 event templates, 16 badges |
| Technology | React Native, Firebase, Google Cloud Vision API |
Founder
Dena Hayes, Founder and CEO
Dena Hayes is a People and Culture leader with over 15 years of experience spanning technology, human resources, and business development. She holds a SHRM-SCP certification and has served in VP-level HR roles at multiple companies, including over a decade at Microsoft and business development work in Rome, Italy.
Her background at the intersection of technology and people uniquely positions her to build PhotoFun. Her experience in employee engagement, team building, and organizational culture directly informs the corporate and event sides of the platform.
Key features
- AI-verified photo challenges powered by Google Cloud Vision
- Curated city hunts in 9 cities including Lisbon, Tokyo, Brooklyn, Los Angeles, London, and Boise
- Universal theme hunts playable anywhere in the world
- 16 event templates for bridal showers, birthdays, team building, school events, and more
- Three-layer access control for private events (invite code + password + host approval)
- Concierge service building custom hunts in 24 hours ($99 to $199)
- Points, leaderboards, badges, streaks, and a city passport system
- Full consent and waiver system with third-party disclaimer for events
What makes PhotoFun different
- AI verification is real. Other scavenger hunt apps use the honor system. PhotoFun confirms your photo in 2 to 5 seconds.
- Two markets, one app. Consumer exploration + event activity platform. The audiences cross-pollinate.
- Content scales effortlessly. New cities added in under 15 minutes via JSON template.
- Events are native. 16 templates, access control, voting, and moderation built in.
- Concierge is a moat. Done-for-you custom hunts create relationships competitors can't replicate.
Story angles
Travel and lifestyle
Tech and startup
Events and weddings
Downloadable assets
Request high-resolution versions at [email protected].
Need something specific?
We're happy to provide demos, interviews, custom screenshots, or collaborate on story angles.
Contact [email protected]Press Kit v1.0. Last updated April 2026.